Available for Consulting

Arnav Gupta.

Performance Marketing and Analytics Consultant helping growth-stage brands scale efficiently across paid media, analytics, and full-funnel strategy.

7+
Years Experience
27x
Best Campaign ROI
5+
Sectors Scaled
Let's Talk Growth → View Case Studies
SellTheCar · Australia
27x ROI
$300K Revenue Impact
$2.50 CPL · 1,200+ Leads
Intellidesk · Ecommerce
15x+
Consistent ROAS
Namora and DAPR · India
4-5x ROAS
DTC Ecommerce at Scale
About

Built for founders.
Wired for growth.

Performance marketing and analytics consultant with 7+ years of experience helping brands scale efficiently across Google Ads, Meta Ads, LinkedIn Ads, and analytics ecosystems.

Worked across India, the USA, Europe, Australia, and the Middle East, with startups, ecommerce brands, healthcare companies, B2B SaaS, automotive platforms, and service businesses.

Strength lies in combining media buying, tracking, funnel strategy, experimentation, and commercial thinking to drive ROAS, lower CAC, and generate real business outcomes.

Works best with founders and lean teams that need ownership alongside execution.

Google Ads Meta Ads Analytics Funnel Strategy ROAS Growth CAC Reduction Lead Generation Ecommerce Scaling
Markets Served
India · USA · Europe · Australia · Middle East
Sectors
Ecommerce · Automotive · Healthcare · B2B SaaS · Real Estate · Wellness
Works Best With
Founders and Lean Teams
Hands-on execution combined with full strategic ownership. Every engagement is treated as if it is my own business on the line.
Services

Four pillars.
One growth system.

01
Paid Media Growth
  • Google Ads management
  • Meta Ads management
  • LinkedIn and Microsoft Ads
  • Lead generation systems
  • Ecommerce scaling
  • Full funnel strategy
02
Performance Improvement
  • CAC reduction
  • ROAS optimisation
  • Conversion rate improvement
  • Creative testing systems
  • Budget allocation strategy
  • Landing page optimisation
03
Analytics and Tracking
  • GA4 setup and migration
  • Google Tag Manager
  • Attribution cleanup
  • Funnel reporting
  • Tracking architecture
04
Strategic Consulting
  • Growth audits
  • Paid media roadmap
  • Founder advisory
  • Channel expansion strategy
Tech Stack

Platform fluent.
Execution ready.

Operated daily across paid media, analytics, CRM, and ecommerce ecosystems.

Paid Media
Google Ads
Meta Ads Manager
LinkedIn Ads
Microsoft Ads
Analytics and Tracking
GA4
Google Tag Manager
Hotjar
Search Console
Ecommerce and CMS
Shopify
Merchant Center
Webflow
CRM and Outbound
HubSpot
Salesforce
Apollo
Instantly
SEO and Research
Ahrefs
SEMrush
Selected Results

Numbers that
tell the story.

27x
Best Campaign ROI
SellTheCar.com.au · Australia
$2.50
Cost Per Lead
Automotive · Australia
$300K
Revenue Impact
Single Engagement
15x+
Consistent ROAS
Intellidesk · Ecommerce
4x
Sustained ROAS
Namora · DTC Beauty
5x
Peak ROAS
DAPR · Ecommerce
Automotive Beauty and Wellness Consumer Goods Healthcare B2B SaaS Real Estate
Case Study 01
Automotive · Lead Generation · Australia
SellTheCar
Rebuilt the entire acquisition engine for an Australian automotive marketplace — generating seller leads at scale with exceptional efficiency.
27x
ROI
$2.50
CPL
1,200+
Leads
60+
Deals
$300K
Revenue
Challenge
→
High CPL with no structured acquisition system or lead funnel
→
Broad targeting, weak creative — campaigns lost in a competitive market
→
Poor lead-to-deal conversion with zero tracking or attribution
What I Did
1
Rebuilt acquisition engine from scratch with new campaign structure, bidding logic, and audience architecture
2
Sharpened targeting to reach high-intent car sellers across Australian markets
3
Creative refreshes and messaging experiments to improve CTR and lead quality
4
Landing page optimisation and lead funnel tightening to improve close rate
Outcome
Return on Investment27x
Cost Per Lead$2.50
Total Leads1,200+
Converted Deals60+
Revenue Attributed$300,000
Case Study 02
Beauty · DTC Ecommerce · India
Namora

Scaled a DTC beauty brand from a small monthly budget to consistent 3-4x ROAS with a structured Meta and Google full-funnel system.

4x
ROAS
₹1.4L
Best Month
80-90
Orders/Month
Challenge
→
Early-stage DTC brand with minimal budget and no paid media structure
→
No creative testing system and unclear which audiences convert
→
Needed to find paying customers while keeping ROAS viable from day one
What I Did
1
Built Meta full-funnel system across broad, interest, retargeting, and lookalike audiences
2
Launched Google PMAX and Search to capture demand and expand reach
3
Built a UGC creative testing system to identify winning ad formats and hooks
4
Dynamic budget allocation across channels to protect ROAS as spend scaled
Outcome
Scaled From₹10K per month
Monthly Orders80 to 90
Monthly Revenue₹1 Lakh+
Best Month₹1.4 Lakh+
Sustained ROAS3x to 4x
Case Study 03
Consumer Goods · Ecommerce · India
DAPR

Built search presence from scratch for a consumer brand — starting with unbranded, high-intent queries and progressively building brand authority until branded traffic became a major organic growth driver.

5x
Peak ROAS
100
Conv./Month
Top SERP
Unbranded Terms
Challenge
→
Zero brand awareness, zero conversion history, competing against established names
→
Unbranded terms owned by competitors with higher domain authority and ad spend
→
Needed revenue quickly while building brand presence for long-term growth
Approach
1
Launched Search targeting high-intent unbranded queries to generate traction and early conversion data
2
Set up Shopping and PMAX with structured product feeds and Merchant Center optimisation
3
Built brand reputation through sustained search presence running alongside performance campaigns
4
Progressively owned top SERP positions for unbranded terms while branded traffic grew as a parallel driver
Outcome
Conversions at Start40 per month
Conversions at Scale100 per month
Sustained ROAS4x to 5x
SERP OwnershipTop of unbranded search
Brand TrafficMajor growth driver
Sector Breadth

Across industries.
Across markets.

Intellidesk
Ecommerce · Ergonomic Furniture
Performance acquisition for a D2C standing desk brand. Scaled paid channels across Google Shopping, PMAX, and Search to drive online sales consistently.
15x+ Consistent ROAS
Oloid
B2B SaaS · Enterprise Tech
Demand generation and CRM-aligned acquisition for a B2B SaaS company targeting enterprise buyers in the USA and international markets.
UVI Health
Healthcare · Patient Acquisition
Patient acquisition campaigns for a healthcare brand — driving qualified leads while navigating compliance across Meta and Google platforms.
Surya Herbal
Consumer Goods · Wellness
Scaled digital performance for a heritage wellness brand entering ecommerce — full funnel strategy across Meta and Google.
Real Estate
Real Estate · Lead Generation
High-intent lead generation for real estate brands — Google and Meta campaigns built around buyer and investor intent signals.
DTC Ecommerce
Consumer Brands · Multiple Categories
ROAS-focused campaigns across beauty, wellness, and lifestyle DTC brands on Meta, Google, and Shopping.
Why Arnav

Strategy and execution.
In one person.

🎯
Full Ownership, Start to Finish
One person owns the strategy, the campaigns, and the outcome. No hand-offs, no account managers, no information lost in translation. You get direct access to the person doing the work.
🏗️
Built From Zero, Not Inherited
Every acquisition system has been built independently from scratch — not maintained from a previous agency setup. That depth shows in how problems are diagnosed and solved.
📐
Numbers That Matter to the Business
Every decision is tied to CAC, LTV, payback periods, and revenue — not clicks and impressions. The work is framed around what actually moves the business forward.
🤝
Founder Speed, Operator Depth
Works directly with founders and lean teams at the pace they need. Fast to communicate, fast to execute, and always aligned to commercial priorities rather than activity metrics.
Founders
Direct access, fast execution
Lean Teams
Embedded growth partner
Growth-Stage Brands
Scale efficiently, not just fast
Performance-First
ROI over vanity metrics
Engagement Models

Flexible engagements.
Focused outcomes.

Most Popular
Monthly Retainer
Ongoing paid media management, optimisation, and strategic support. Best for brands that need consistent growth with full accountability each month.
Full channel ownership · Weekly reporting · Monthly strategy reviews
Consulting
Growth Consulting
Strategic advisory covering channel strategy, budgeting, team structure, and growth planning at a consulting depth.
Ideal for strategic mandates and advisory roles
Audit
Growth Audit
A focused audit of paid media, tracking, and funnel — identifying gaps, inefficiencies, and high-impact opportunities with clear next steps.
Delivered within 5 to 7 business days
Fractional
Fractional Growth Lead
Embedded part-time growth leadership covering strategy, execution, and reporting as a senior function without a full-time hire.
Perfect for early-stage teams and funded startups
Project
Project-Based Scaling
Defined scope projects including channel launches, funnel builds, tracking implementation, or campaign turnarounds with clear deliverables.
Scoped per project with defined milestones
Managed
Paid Media Management
End-to-end management of Google, Meta, or LinkedIn campaigns including setup, creative direction, testing, and ongoing optimisation.
Performance-linked structure available
Let's Build Something

Ready to scale?
Let's talk.

Whether you need a performance marketing partner, a growth audit, or a fractional growth lead, reach out and let's explore what we can build.

Email
arnavgupta2202@gmail.com
LinkedIn
Arnav Gupta →
WhatsApp
Message Me →
Arnav Gupta · Performance Marketing and Analytics Consultant